Step 01

Upload today's task sheet

Drop in an agent's daily task log (.xlsx, .xls or .csv) with a category and Qty column. The ledger reads it, tallies jobs and design output, and files it straight into the agent report and master dashboard.

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Drag file here, or click to browse

Accepted: .xlsx · .xls · .csv

File this under

Agent name

Unit

Report month

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No agent report open yet

Upload a sheet, or pick a saved agent from Manage Agents, to see their report here.

Overview

Master dashboard

Every agent, every unit, one KPI scale. Jobs and Designs are scored against the strongest performer on file; Revision, Adaptation and Special Task follow fixed thresholds.

Downloads a ready-to-share PDF file

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Nothing to roll up yet

Save at least one agent's sheet to build the master dashboard.

HRM Metrics

KPI matrix

One column per agent from your saved list. Productivity, Special Tasks and Revision Rate pull straight from the Master Dashboard scores — everything else is scored by hand and saved automatically.

Downloads a ready-to-share PDF file

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No agents to score yet

Save at least one agent's sheet to build the KPI matrix.

Report month

Auto-filled from Master Dashboard Manually scored — click to edit

Scoring criteria & instructions

Reference only — how each KPI is weighted and graded. This doesn't feed into the numbers above; it's the rubric behind them.

Percentage Scoring	Heads	% Scoring by KPI	KPI	Score	Sub-KPI	Scoring Criteria					Purpose	Comments
Percentage Scoring	Heads	% Scoring by KPI	KPI	Score	Sub-KPI	100%	85%	75%	50%	25%	Purpose	Comments
70%	Performance Base(Report Base)	35%	Productivity	10	Work Volume	10.00	8.50	7.50	5.00	2.50	Measure overall output volume	Total number of assigned tasks completed within the review period
				15	Creative Production	15.00	12.75	11.25	7.50	3.75	Track core creative production	Number of original creatives (static/video) delivered
				10	Artwork Adaptation	10.00	8.50	7.50	5.00	2.50	Measure efficiency in resizing/versioning	Ability to adapt designs across formats while maintaining quality
		5%	Special Tasks	5	Special Tasks	5.00	4.25	3.75	2.50	1.25	Capture contribution beyond routine work	Includes urgent, complex, or cross-functional tasks
		5%	Revision Rate	5	Job Revisions	5.00	4.25	3.75	2.50	1.25	Measure quality at first submission	Fewer revisions indicate better understanding of brief and execution
		10%	Brand Consistency	10	Alignment	10.00	8.50	7.50	5.00	2.50	Ensure brand compliance	Adherence to brand guidelines, colors, typography, and tone
		15%	Output Quality	7	Creative Concept Strength	7.00	5.95	5.25	3.50	1.75	Evaluate creative thinking	Idea relevance, originality, and alignment with campaign objective
		15%	Output Quality	8	Visual Execution & Detailing	8.00	6.80	6.00	4.00	2.00	Assess final output polish	Visual hierarchy, typography, spacing, detailing, and finishing
10%	Process Base(Report Base)	10%	Timeline Adherence	2.5	Turn Around Time	2.50	2.13	1.88	1.25	0.63	Ensure deadlines are met	% of tasks delivered within agreed timelines
		10%	Timeline Adherence	2.5	Task Planning & Prioritization	2.50	2.13	1.88	1.25	0.63	Evaluate time management	Ability to manage workload, prioritize urgent tasks, avoid delays
		10%	Asset Management & Documentation	2.5	File Organization & Naming Standards	2.50	2.13	1.88	1.25	0.63	Maintain structured workflow	Proper folder structure, naming conventions for easy access
		10%	Asset Management & Documentation	2.5	Version Control & Backup Management	2.50	2.13	1.88	1.25	0.63	Ensure team usability	Final files are complete, editable, and ready for internal/external use
20%	Skills / Behaviour(Observation Base)	8%	Team Collaboration	4	Communication	4.00	3.40	3.00	2.00	1.00	Improve team coordination	Clear updates, responsiveness, and alignment with stakeholders
		8%	Team Collaboration	4	Support	4.00	3.40	3.00	2.00	1.00	Encourage teamwork	Willingness to assist teammates and contribute to shared goals
		6%	Professional Ethics & Attitude	2	Rules & Policies	2.00	1.70	1.50	1.00	0.50	Ensure discipline	Compliance with company policies and guidelines
				2	Confidentiality	2.00	1.70	1.50	1.00	0.50	Protect sensitive information	Proper handling of internal and client data
				2	Dressing	2.00	1.70	1.50	1.00	0.50	Maintain professionalism	Appropriate workplace appearance and conduct
		6%	Attendance & Leave Discipline	3	Late Arrivals	3.00	2.55	2.25	1.50	0.75	Ensure punctuality	Frequency of late attendance
		6%	Attendance & Leave Discipline	3	Leaves	3.00	2.55	2.25	1.50	0.75	Track availability discipline	Planned vs unplanned leaves and impact on work
10%	Additional KPI(Observation Base)	5%	Initiative	5	Process Improvement	5.00	4.25	3.75	2.50	1.25	Encourage self-driven efforts	Taking initiative without instruction to improve work/process
		5%	Initiative	5	Business Impact	5.00	4.25	3.75	2.50	1.25	Drive efficiency	Suggesting or implementing ideas that save time or improve output
		3%	Leadership	3	Ownership	3.00	2.55	2.25	1.50	0.75	Build accountability	Taking responsibility for tasks/projects end-to-end
		3%	Leadership	3	Team Support / Mentoring	3.00	2.55	2.25	1.50	0.75	Strengthen team capability	Guiding juniors, sharing knowledge, improving team output
		2%	Overtime	2	Approved Overtime Contribution	2.00	1.70	1.50	1.00	0.50	Recognize extra effort	Overtime worked with approval for business needs
		2%	Overtime	2	Deadline Support	2.00	1.70	1.50	1.00	0.50	Ensure delivery under pressure	Contribution during critical deadlines or high workload periods

Housekeeping

Manage saved agents

Open a saved report, or remove an agent whose sheet was uploaded by mistake.

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No agents saved

Once you save an uploaded sheet, it will show up here.